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Guts UK
BRANDING
Guts UK is the only charity funding research into the digestive system from top to tail. Their clear, informative approach is peppered with humour and a strong sense of community. I was brought on board to expand on this tone, develop a cast of diverse characters in a series of illustrations, and produce an animation to celebrate their work.
Drawing on the idea that our guts are as un-explored as the deep sea or space, I created landscapes of the world inside our guts based on alien and underwater imagery.
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