Slow Ways Launch Film
Slow Ways is an incredible initiative by National Geographic explorer Dan Raven-Ellison - to create a network of walking routes that connect all the towns, cities and villages of Great Britain.
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These routes are all submitted and trialled by volunteers - a collaborative first draft of an incredible resource. With this done, the Slow Ways team then called for walkers to test these 110,000km of walking routes - and that's where I stepped in! Working to create and animate all the visuals, and with Jo Riley working on some sumptuous sound, we created this animation as a call to action.
Slow Ways can be used by anyone for any reason - so I wanted to ensure I highlighted the diversity of walkers, locations and purposes from wooded routes to inner city parks and coastal hillsides. As all of England is connected through this mass network of paths, I started the film from a close-up of a continuous walk, cutting to different people and pulling wider and wider until the film reveals the whole of the UK.
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The pacing of the film is short, to the point, and full of life - these little details making it re-watchable, and not dragging out and losing the attention of those on social media.
